Product Feature Prioritisation Technique

Balancing Priorities: Choosing Between High Impact, High Effort and Low Effort, Low Impact Features

When prioritizing product features, the initial focus often goes to Low Effort, High Impact features, as they offer quick wins with significant benefits. The real challenge comes next: deciding between High Effort, High Impact and Low Effort, Low Impact features.

High Effort, High Impact

• Pros: These features, though resource-intensive, can drive substantial growth, innovation, or competitive advantage.
• Cons: They require more time, money, and risk management.

Low Effort, Low Impact

• Pros: These features are quick to implement and maintain momentum with continuous delivery.
• Cons: The impact is minimal, potentially leading to diminishing returns.

Strategic Considerations

• Business Goals: Align features with long-term objectives. High-impact features may take precedence if they are critical to strategic goals.
• Resource Availability: If resources are tight, focusing on quick wins (even low impact) might be practical to maintain progress.
• Market Dynamics: Consider competitive pressures and market demands. High-impact features may be necessary to stay ahead.

Balanced Approach

A balanced approach might involve alternating between high-effort, high-impact features and low-effort, low-impact ones, ensuring continuous improvement while working towards transformative goals.